The current landscape of eCommerce is changing every day, this makes customer engagement stand as a pivotal factor impacting the success and sustainability of your WooCommerce Site. According to recent studies, over 70% of online shoppers expect personalized shopping experiences, and a staggering 86% are willing to pay more for a better customer experience.

It is not just important to capture but also essential to foster customer engagement is not just a strategic advantage; it’s a necessity for thriving in the market. Your WooCommerce site’s ability to captivate and involve customers directly correlates with brand loyalty, repeat purchases, and positive word-of-mouth marketing.

How To Measure Customer Engagement?

Now that we have established how important it is to capture customer engagement. We can now talk about how to measure it. But before we jump into the nooks and crannies of it, check this out –

Let’s get into the details of measuring this engagement. Further, in this article, we will also discuss the different ways, that you can adopt to increase customer engagement on WooCommerce site. Still, before that it is crucial first to comprehend how your customers currently use your site to help make sure that your modifications are impactful. The required tools can allow you to understand your users’ behavior and attitude well.

You don’t want to miss out on this…

Google Analytics

It is a commonly used SaaS tool, that has helped marketers and eCommerce store owners all across the world. If you are still unaware of this tool, don’t worry. It is never too late. It is a very vast and very effective tool from Google to determine and keep track of all your website performance from time to time.

Here is an overview of the dashboard,

You can see the path your customers take on your site using this Analytics visitor flow feature. This can assist in identifying any areas where users are likely to become stuck or abandon your site.

Heatmaps

This tool can help you identify the engaging points of your website. And where do you need to work on? Marketers can check which CTAs (Call-To-Action) are working, and which one needs enhancement. Here is an overview of the same,

Many individuals use Hotjar for this purpose. This tool helps you analyze your blogs, and other pages of your website effectively.

Other Free Tools

These are some of the tools can will help to efficiently measure your website’s engagement rates, and whether you need to optimize your website or not. But this was not it, apart from that, there are numerous tools available online on a FREE and Premium basis that can assist you in determining your site’s performance.

• Mobile-Friendly Test Tool for Your Website
• Overall Website Audit Tool
• HTTP Status Code Checker Tool
• Search Engine Spider Simulator Tool
• On-Page SEO Tool

We have addressed the different ways to assess the customer engagement of your website, but what if you find out that the engagement you’ve been getting is not enough?

Don’t worry! We have your back!

Now we will talk about the different ways that will help you increase your customer engagement on your WooCommerce Site…

5 Ways To Increase Customer Engagement On Your WooCommerce Site

Effective customer engagement isn’t just a buzzword; it’s a tangible driver of success.

According to industry reports, engaged customers are likely to spend 60% more per transaction and have a lifetime value that’s 23% higher compared to their less-engaged counterparts. With these statistics in mind, let’s explore five impactful ways to elevate your customer engagement game on your WooCommerce platform, setting the stage for sustained growth and customer loyalty.

1. Visual Marketing

Visual marketing is a marketing approach that entails using visual components to advertise a brand or convey the impression you want to convey about it. This is done through the use of images, videos, and other visual aspects that demonstrate the worth of your brand or product.

Visual marketing focuses on combining marketing messaging with visuals, including images from videos, infographics, pictures, signage, logos, and more. Because humans respond better to nonverbal (wordless) communication, visual marketing focuses on making an object—rather than merely text—the focal point of your message.

There are different tools that you can utilize to incorporate visual marketing into your WooCommerce Site,

• Canva
• Powtoon
• Datawrapper
• Fontssquirrel
• PlaceIt

2. Build A Community

Building community is the most preferred channel today to expose your brand/product to a section of the audience. And, I won’t be surprised if I say how well WordPress and the WooCommerce community are swaying the eCommerce industry with events marketing alongside.

There’s no boundary to marketing channels and creativity in pitching deals to potential buyers. However, the hardest part is to catch their attention and motivate them to make purchase decisions.

3. Add Email Popups

Emails are one of the most widely used forms of digital communication, which is why employing them for marketing purposes can be tremendously effective. They aid in escalating user engagement, announcing the best discounts, customer loyalty, sharing relevant information, and increasing sales.

Email pop-ups are the inlays that pop up in the middle or sometimes around any corner of the web page to catch user attention. Pop-ups are mostly used by marketers to advertise and generate leads.

These are astonishingly useful digital assets that can build your email list strong and also help capture the interest of your customers which further helps with engagement. And if you are not leveraging or gripping the best practices of email pop-ups, you are missing out on a lot.

4. Incorporate Loyalty Programs

Did you know that Customer satisfaction is key to having happy customers, but not all happy customers are your loyal customers?

Not all happy clients will return to you.

But, only loyal customers will!

A Customer Loyalty Program is a connection between a brand and a customer. When the company offers exclusive products, offers, discount coupons, promotions, or pricing; and in return, the customer agrees to “go consistent” with your brand through repeat purchases or engagement.

It is the outcome of a confident customer experience, consumer satisfaction, and the value of the product the customer receives when he transacts. There are various plugins, that will help you curate a custom loyalty programs. But Points and Rewards For WooCommerce has the most user-friendly interface and dynamic range of settings.

Let’s learn more about the plugin,

5. Enhance Conversational Commerce

The key to improving your engagement rate is to never make your customers feel alone. You can provide good support to your customers by offering them a communication medium. Example of WP Swings’ live chat,

You can add a Live Chatbot Feature to your website.

So that your customers can contact you if they have any queries related to their product and order. Because customers can only remain satisfied if they get the right answer. If you don’t have the right way to reach your customers, then there is always a chance of their leaving. This is another way of increasing your website’s customer engagement rate.

Conclusion

Customer engagement is and always will be the most important aspect of any WooCommerce site. Like it as a KPI (Key Performance Indicator) which helps you understand whether your WooCommerce store is going towards the aligned goals or not.

At the end of the day, all your marketing strategies boil down to this one point to one question,

“Are Your Customers Happy?”

If the answer to that question is yes, then you’ll withstand any competition. But, if the answer is no, then as a marketer it is essential for you to re-align and work on the improvement of your website.