The product pages on any eCommerce website are demanded as the most essential part. These pages contain all the details regarding a product in an orderly fashion with additional information for your customers.
The Default WooCommerce product page is fine for basic product quick-view, add-to-cart, and other such basic functionality. But this is simply not enough in the competitive eCommerce environment.
The product page plays a crucial role in any WooCommerce-built business platform as one of the most important pages. However, the default page just isn’t cutting it.
The importance of customizing product pages can’t be overstated.
By customizing your product pages, you’re essentially providing your customers with an optimized shopping experience. Which is also important for visitor retention and increasing the number of sales.
In this post, we’ll be guiding you through the process of how to utilize a WooCommerce product page editor and custom WooCommerce widgets to create functional product pages
Tools Required to Customize the WooCommerce Product Page?
First, you need to have the latest version of WordPress installed on your server. And on top of that, the WooCommerce plugin must be installed in order to accommodate all the store/shop page functionalities.
With the Elementor shop builder plugin, you’ll be able to fully control and customize individual shop pages and the marketplace product grid, Product list, product comparison blocks, etc.
How to Customize WooCommerce Product Page
We’re hoping that you have a working installation of WordPress and a functioning eCommerce theme already installed on your server.
Now, let’s go through the step-by-step process of product page customization starting with additional WordPress resources & tools that are required.
Step 1: Installation of an Elementor WooCommerce Add-on Plugin
In this live example of customizing a WooCommerce product page with various elements & WooCommerce product variations swatches. That a modern product page should be presented to the customers.
We’ll use something similar to the WooCommerce product page builder visual composer – called ShopReady.
The ShopReady Elementor shop builder is an amazing all-encompassing bundled tool for creating robust eCommerce store websites. The plugin comes with 105+ professionally crafted WooCommerce widgets with eCommerce functions and tools.
For example, with this eCommerce plugin, you can create a functional WooCommerce product filter that is able to filter products with pricing, size, weight, color, rating, shipping, etc.
To get started with this WooCommerce addon plugin, start by downloading it. To do so, log in to your WordPress Dashboard, and head to Plugins > Add New.
And search for the ShopReady plugin from the WordPress repository. And click on the Install button.
Wait until the successful installation of the plugin and click on Activate.
The ShopReady menu will appear on your WordPress Dashboard. From here, you’ll have access to all the widgets, modules, and preset content provided by the Shop page customizer plugin.
From this simple menu, you can enable/disable widgets, create templates, and insert API keys for various functions.
Another great feature of this plugin is its currency switcher for WooCommerce capability. To enable this function, you’ll need to follow the instructions shown below.
To add your currency API key created by Exchangerate, click the API tab.
Log onto your Exchangerate account dashboard and copy your API key to obtain it. After pasting your API key, go to your WordPress Dashboard > ShopReady > API and click Save Change.
Step 2: Use a Preset Product Page Template, or Create One From Scratch
The next step is to start working on a product page. But before that, you’ll need to add products to your website using the WooCommerce product dashboard.
If you don’t know how to do so, you can follow this guide on – How to WooCommerce quick add product.
Now to start customizing a page for a product showcase, use the ShopReady – WooCommerce Builder to create a simple product page by going to the plugin dashboard and clicking the Templates tab.
Enable the Product Template category and look for the Single Product setup. Now click on the edit icon.
And you’ll be redirected to the Elementor Editor screen. Now to start customizing the page, click on the plus symbol to add Elementor sections.
There are various types of Elementor sections that you can add to your page. Depending on how you want your page to look and which widgets you would like to use.
Step 3: WooCommerce Product Page Customization with Elementor Widgets
Adding a Product Title
Now since you’ve placed a basic Elementor section structure for your WooCommerce product page, you can start by adding a product title.
To do so, you’ll need to drag-n-drop the Product Title widget on the product page.
And to display the appropriate product title, click on the Content tab, and under that you’ll find the Editor Refresh options. Select the appropriate product title from the Demo Product option.
Edit the appropriate product information from the WooCommerce Product Dashboard in order for this data to show the appropriate product title.
Adding a Featured Image to the Product Page
Next up, you’ll need your product image gallery & feature image for your product. For this, you can use multiple image widgets provided by the all in one Elementor addon for eCommerce.
For this example, we’ll be utilizing the ShopReady Thumbnail with Zoom widget, it does what its title suggests.
With this widget, you can show your customers a WooCommerce product hover zoom version of your product image when they hover over your product.
Same as before, you can select the correct product image from the Demo Product option, Content tab.
Adding Block for Pricing Widget
Another important item to have on your eCommerce product page is the product pricing block. For this, you’ll need to update WooCommerce product attributes with the correct updates, and use the ShopReady Price widget, which must be placed under the product title.
To display the correct price, select the product title from the Demo Product option, under the Content tab.
Adding Product Description
You also have the ability to add highly customizable product descriptions using this WooCommerce product add-ons Product Description widget.
From the style tab, you’ll have the option to customize how the product description will appear to the masses.
Adding Add to Cart Functionality
Add to Cart is another must-have feature. Allowing your customers to have multiple products on their cart page before proceeding to the checkout page.
With this widget, you can let your customers increase & decrease their cart product quantity directly from the Add to Cart block.
You also customize your Elementor add-to-cart button from the WooCommerce product styling Elementor Style tab typography, color, background, margin, padding, etc.
Adding Metadata to Product Page
To provide a better shopping experience for your customers, you should implement a WooCommerce product filter. By using product metadata & attributes you’ve added while adding products to WooCommerce.
To showcase these data on your product page, search for the ShopReady Meta widget and drop it under the add-to-cart button.
Your product tags & metadata should appear correctly when you select the correct product title from the Demo Product option, under the Content tab.
Adding Social Media Share Buttons to Product Page
Share your product posts on social media right from your WooCommerce product page by using a simple social media share button block.
Which you can create by simply using the drag-n-drop Elementor Social Share widget.
The social share block can be customized with any social media icons, text, & shareable links, right from the Content tab.
And can also be customized to change the social share blocks’ appearance from the Elementor Style tab.
And you are done with the basics of WooCommerce product page customization.
Step 4: Adding Related Products to the WooCommerce Product Page
A great way of boosting sales online is to showcase related products on your single product page by using the WooCommerce product add-ons Related Product widget.
With the ShopReady Related Products widget, you can create a stunning product slider block in sections.
You just need to drag and drop the widget under the single product block to use the widget. And select each product individually that you would like to showcase in the related product block.
We hope that this informative guide helped you get a broader understanding of WooCommerce product page template customization. And how you can utilize these amazing tools to prop up your eCommerce website with better functionalities.
With WooCommerce popup product details to the product comparison tables. Everything that an eCommerce marketplace requires, ShopReady can deliver.
If you have any questions regarding this subject, feel free to reach out in the comment section down below.